| What's all this hubbub about niche marketing? | | | | |
| Why is every successful marketer preaching | | | | - Salt Water Fishing |
| niche marketing as being vital to your | | | | |
| profitability as a marketer online or | | | | - Game Fishing |
| offline? | | | | |
| | | | - Fresh Water Fishing |
| In answer to that, let's paint a little | | | | |
| picture... Imagine you have an idea for a | | | | The smaller branches leading from Fresh Water |
| great product, an idea so great you decide to | | | | Fishing include: |
| turn it into a product and sell it. You're | | | | |
| going to make millions so you labor away hour | | | | - Fishing Baits |
| after hour creating a masterpiece, well... | | | | |
| It's a masterpiece in your eyes. | | | | - Bass fishing |
| | | | |
| Hours of feverish activity, a month goes | | | | - Fly Fishing |
| past, then another, and finally the great day | | | | |
| arrives when you launch your product. You | | | | The tiny twigs leading from Fly Fishing |
| have a superb product and the best sales | | | | include: |
| website on the internet. Another month goes | | | | |
| buy, then two and... Not one sale! | | | | - Trout Fishing |
| | | | |
| In desperation you hire an experienced | | | | - Steelhead Fishing |
| marketer for their advice, but what they tell | | | | |
| you, crushes you... | | | | - Fly Tying |
| | | | |
| "You don't stand a snowballs chance in hell | | | | This is a good example of niche marketing |
| of making any sales!" | | | | because people who fish tend to be nuts about |
| | | | the subject. Drill all the way down to the |
| You see you have picked a massive market to | | | | tiny segment of Steelhead fishing and there |
| sell to; you are competing against big | | | | are still avid enthusiasts who will go to any |
| established suppliers who are seen as | | | | expense to catch the "big one", including |
| experts. The market trusts them because they | | | | buying books or e-books. |
| are well known and have great reputations. | | | | |
| It's David against Goliath only David forgot | | | | One point worth noting is that any book or |
| his sling. | | | | e-book on Steelhead Fishing had better be |
| | | | full of useful advice (i.e. the advice |
| If this has happened to you, you're not | | | | works), so you had better be an expert and |
| alone. This little scenario plays itself out | | | | know what you're talking about if you intend |
| day after day. Each month thousands of people | | | | to write one... |
| find themselves in this situation. | | | | |
| | | | Finding niche markets is not as easy or |
| Doesn't it infuriate you to see others | | | | obvious as you might think. Sitting down with |
| seemingly doing exactly what you did, but | | | | a piece of paper and drawing a tree listing |
| they make money? From their product launch | | | | all your ideas is NOT the way to go. You are |
| they bank the profits. Want to know what they | | | | listing your ideas... your ideas won't sell! |
| did differently? | | | | |
| | | | You need to find what your potential |
| They found a niche market, created a product | | | | customers want, and to do this you need to |
| specifically for it and they sell that | | | | conduct some research, here are a few ideas |
| product to that niche only. Don't make the | | | | to get you started: |
| mistake of thinking niche marketing is | | | | |
| something new, savvy marketers have always | | | | 1) Visit a few online forums related to your |
| sold to niches. It's only recently that niche | | | | interests. Take note of the questions people |
| marketing has been so heavily publicized. | | | | are asking and how many times similar |
| | | | questions are asked. |
| Niche marketing is the process of finding | | | | |
| small profitable segments of a much larger | | | | 2) Visit a few book stores and go to the |
| market and involves a lot more effort. | | | | magazine section. Take note of the types of |
| Established suppliers to larger markets are | | | | magazines on sale. Ask the sales assistant |
| usually not prepared to spend this time and | | | | which magazines sell the most. |
| effort required to seek out smaller segments, | | | | |
| leaving them ripe for the picking. | | | | 3) Take a look on eBay and spend some time |
| | | | going through the categories related to your |
| One way of explaining the niche marketing | | | | interest. Take note of popular items and how |
| concept is to picture a tree - it has a big | | | | often they sell. |
| trunk which leads to branches leading to even | | | | |
| smaller branches and finally tiny twigs. Take | | | | By finding a small segment of a much larger |
| the topic of fishing which can be likened to | | | | market in which people are actively buying, |
| the trunk of the tree having branches leading | | | | and where there are not too many competitors, |
| away from it including: | | | | is the best chance you have of making money |
| | | | from selling your own product. |
| - Deep Sea Fishing | | | | |