Why You Should Consider Niche Marketing

What's all this hubbub about niche marketing? Why islikened to the trunk of the tree having branches
every successful marketer preaching niche marketingleading away from it including:
as being vital to your profitability as a marketer online- Deep Sea Fishing
or offline?- Salt Water Fishing
In answer to that, let's paint a little picture... Imagine- Game Fishing
you have an idea for a great product, an idea so- Fresh Water Fishing
great you decide to turn it into a product and sell it.The smaller branches leading from Fresh Water
You're going to make millions so you labor away hourFishing include:
after hour creating a masterpiece, well... It's a- Fishing Baits
masterpiece in your eyes.- Bass fishing
Hours of feverish activity, a month goes past, then- Fly Fishing
another, and finally the great day arrives when youThe tiny twigs leading from Fly Fishing include:
launch your product. You have a superb product and- Trout Fishing
the best sales website on the internet. Another- Steelhead Fishing
month goes buy, then two and... Not one sale!- Fly Tying
In desperation you hire an experienced marketer forThis is a good example of niche marketing because
their advice, but what they tell you, crushes you...people who fish tend to be nuts about the subject.
"You don't stand a snowballs chance in hell of makingDrill all the way down to the tiny segment of
any sales!"Steelhead fishing and there are still avid enthusiasts
You see you have picked a massive market to sellwho will go to any expense to catch the "big one",
to; you are competing against big establishedincluding buying books or e-books.
suppliers who are seen as experts. The marketOne point worth noting is that any book or e-book
trusts them because they are well known and haveon Steelhead Fishing had better be full of useful
great reputations. It's David against Goliath only Davidadvice (i.e. the advice works), so you had better be
forgot his sling.an expert and know what you're talking about if you
If this has happened to you, you're not alone. Thisintend to write one...
little scenario plays itself out day after day. EachFinding niche markets is not as easy or obvious as
month thousands of people find themselves in thisyou might think. Sitting down with a piece of paper
situation.and drawing a tree listing all your ideas is NOT the
Doesn't it infuriate you to see others seemingly doingway to go. You are listing your ideas... your ideas
exactly what you did, but they make money? Fromwon't sell!
their product launch they bank the profits. Want toYou need to find what your potential customers
know what they did differently?want, and to do this you need to conduct some
They found a niche market, created a productresearch, here are a few ideas to get you started:
specifically for it and they sell that product to that1) Visit a few online forums related to your interests.
niche only. Don't make the mistake of thinking nicheTake note of the questions people are asking and
marketing is something new, savvy marketers havehow many times similar questions are asked.
always sold to niches. It's only recently that niche2) Visit a few book stores and go to the magazine
marketing has been so heavily publicized.section. Take note of the types of magazines on
Niche marketing is the process of finding smallsale. Ask the sales assistant which magazines sell the
profitable segments of a much larger market andmost.
involves a lot more effort. Established suppliers to3) Take a look on eBay and spend some time going
larger markets are usually not prepared to spend thisthrough the categories related to your interest. Take
time and effort required to seek out smallernote of popular items and how often they sell.
segments, leaving them ripe for the picking.By finding a small segment of a much larger market
One way of explaining the niche marketing concept isin which people are actively buying, and where there
to picture a tree - it has a big trunk which leads toare not too many competitors, is the best chance
branches leading to even smaller branches and finallyyou have of making money from selling your own
tiny twigs. Take the topic of fishing which can beproduct.