Fishing for everybody


Why You Should Consider Niche Marketing

What's all this hubbub about niche marketing?
Why is every successful marketer preaching-  Salt  Water  Fishing
niche marketing as being vital to your
profitability as a marketer online or-  Game  Fishing
offline?
-  Fresh  Water  Fishing
In answer to that, let's paint a little
picture... Imagine you have an idea for aThe smaller branches leading from Fresh Water
great product, an idea so great you decide toFishing  include:
turn it into a product and sell it. You're
going to make millions so you labor away hour-  Fishing  Baits
after hour creating a masterpiece, well...
It's  a  masterpiece  in  your  eyes.-  Bass  fishing
Hours of feverish activity, a month goes-  Fly  Fishing
past, then another, and finally the great day
arrives when you launch your product. YouThe tiny twigs leading from Fly Fishing
have a superb product and the best salesinclude:
website on the internet. Another month goes
buy,  then  two  and...  Not  one  sale!-  Trout  Fishing
In desperation you hire an experienced-  Steelhead  Fishing
marketer for their advice, but what they tell
you,  crushes  you...-  Fly  Tying
"You don't stand a snowballs chance in hellThis is a good example of niche marketing
of  making  any  sales!"because people who fish tend to be nuts about
the subject. Drill all the way down to the
You see you have picked a massive market totiny segment of Steelhead fishing and there
sell to; you are competing against bigare still avid enthusiasts who will go to any
established suppliers who are seen asexpense to catch the "big one", including
experts. The market trusts them because theybuying  books  or  e-books.
are well known and have great reputations.
It's David against Goliath only David forgotOne point worth noting is that any book or
his  sling.e-book on Steelhead Fishing had better be
full of useful advice (i.e. the advice
If this has happened to you, you're notworks), so you had better be an expert and
alone. This little scenario plays itself outknow what you're talking about if you intend
day after day. Each month thousands of peopleto  write  one...
find  themselves  in  this  situation.
Finding niche markets is not as easy or
Doesn't it infuriate you to see othersobvious as you might think. Sitting down with
seemingly doing exactly what you did, buta piece of paper and drawing a tree listing
they make money? From their product launchall your ideas is NOT the way to go. You are
they bank the profits. Want to know what theylisting  your ideas... your ideas won't sell!
did  differently?
You need to find what your potential
They found a niche market, created a productcustomers want, and to do this you need to
specifically for it and they sell thatconduct some research, here are a few ideas
product to that niche only. Don't make theto  get  you  started:
mistake of thinking niche marketing is
something new, savvy marketers have always1) Visit a few online forums related to your
sold to niches. It's only recently that nicheinterests. Take note of the questions people
marketing  has  been  so  heavily publicized.are asking and how many times similar
questions  are  asked.
Niche marketing is the process of finding
small profitable segments of a much larger2) Visit a few book stores and go to the
market and involves a lot more effort.magazine section. Take note of the types of
Established suppliers to larger markets aremagazines on sale. Ask the sales assistant
usually not prepared to spend this time andwhich  magazines  sell  the  most.
effort required to seek out smaller segments,
leaving  them  ripe  for  the  picking.3) Take a look on eBay and spend some time
going through the categories related to your
One way of explaining the niche marketinginterest. Take note of popular items and how
concept is to picture a tree - it has a bigoften  they  sell.
trunk which leads to branches leading to even
smaller branches and finally tiny twigs. TakeBy finding a small segment of a much larger
the topic of fishing which can be likened tomarket in which people are actively buying,
the trunk of the tree having branches leadingand where there are not too many competitors,
away  from  it  including:is the best chance you have of making money
from selling your own product.
-  Deep  Sea  Fishing



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