| What's all this hubbub about niche
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| | to even smaller branches and finally tiny
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| marketing? Why is every successful
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| | twigs. Take the topic of fishing which
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| marketer preaching niche marketing as
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| | can be likened to the trunk of the tree
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| being vital to your profitability as a
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| | having branches leading away from it
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| marketer online or offline?
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| | including:
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| In answer to that, let's paint a little
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| | - Deep Sea Fishing
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| picture... Imagine you have an idea for a
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| | - Salt Water Fishing
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| great product, an idea so great you
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| | - Game Fishing
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| decide to turn it into a product and sell
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| | - Fresh Water Fishing
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| it. You're going to make millions so you
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| | The smaller branches leading from Fresh
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| labor away hour after hour creating a
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| | Water Fishing include:
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| masterpiece, well... It's a masterpiece
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| | - Fishing Baits
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| in your eyes.
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| | - Bass fishing
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| Hours of feverish activity, a month goes
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| | - Fly Fishing
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| past, then another, and finally the great
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| | The tiny twigs leading from Fly Fishing
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| day arrives when you launch your product.
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| | include:
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| You have a superb product and the best
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| | - Trout Fishing
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| sales website on the internet. Another
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| | - Steelhead Fishing
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| month goes buy, then two and... Not one
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| | - Fly Tying
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| sale!
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| | This is a good example of niche marketing
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| In desperation you hire an experienced
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| | because people who fish tend to be nuts
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| marketer for their advice, but what they
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| | about the subject. Drill all the way down
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| tell you, crushes you...
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| | to the tiny segment of Steelhead fishing
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| "You don't stand a snowballs chance in
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| | and there are still avid enthusiasts who
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| hell of making any sales!"
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| | will go to any expense to catch the "big
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| You see you have picked a massive market
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| | one", including buying books or e-books.
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| to sell to; you are competing against big
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| | One point worth noting is that any book
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| established suppliers who are seen as
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| | or e-book on Steelhead Fishing had better
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| experts. The market trusts them because
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| | be full of useful advice (i.e. the advice
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| they are well known and have great
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| | works), so you had better be an expert
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| reputations. It's David against Goliath
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| | and know what you're talking about if you
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| only David forgot his sling.
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| | intend to write one...
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| If this has happened to you, you're not
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| | Finding niche markets is not as easy or
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| alone. This little scenario plays itself
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| | obvious as you might think. Sitting down
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| out day after day. Each month thousands
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| | with a piece of paper and drawing a tree
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| of people find themselves in this
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| | listing all your ideas is NOT the way to
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| situation.
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| | go. You are listing your ideas... your
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| Doesn't it infuriate you to see others
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| | ideas won't sell!
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| seemingly doing exactly what you did, but
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| | You need to find what your potential
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| they make money? From their product
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| | customers want, and to do this you need
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| launch they bank the profits. Want to
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| | to conduct some research, here are a few
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| know what they did differently?
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| | ideas to get you started:
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| They found a niche market, created a
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| | 1) Visit a few online forums related to
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| product specifically for it and they sell
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| | your interests. Take note of the
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| that product to that niche only. Don't
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| | questions people are asking and how many
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| make the mistake of thinking niche
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| | times similar questions are asked.
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| marketing is something new, savvy
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| | 2) Visit a few book stores and go to the
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| marketers have always sold to niches.
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| | magazine section. Take note of the types
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| It's only recently that niche marketing
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| | of magazines on sale. Ask the sales
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| has been so heavily publicized.
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| | assistant which magazines sell the most.
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| Niche marketing is the process of finding
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| | 3) Take a look on eBay and spend some
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| small profitable segments of a much
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| | time going through the categories related
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| larger market and involves a lot more
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| | to your interest. Take note of popular
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| effort. Established suppliers to larger
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| | items and how often they sell.
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| markets are usually not prepared to spend
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| | By finding a small segment of a much
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| this time and effort required to seek out
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| | larger market in which people are
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| smaller segments, leaving them ripe for
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| | actively buying, and where there are not
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| the picking.
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| | too many competitors, is the best chance
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| One way of explaining the niche marketing
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| | you have of making money from selling
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| concept is to picture a tree - it has a
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| | your own product.
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| big trunk which leads to branches leading
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