| The answer to the first question is
| |
| | noticed the same trends I did. Virtually
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| simple, the difference between spiders
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| | everyone, not all but close, has taken
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| and visitors is dollars. Good old fashion
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| | the Lemming approach to there SEO work,
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| sales, cha ching! ring the cash register.
| |
| | "Follow Google". First its "we need to
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| Without quality visitors all of your SEO,
| |
| | fill your meta tags with crap" then its
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| website analysis, and keyword ranking
| |
| | "you need a Reciprocal links index" no
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| nightmares, not to mention the 1000's of
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| | wait "now you need only one way links"
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| hours you spent changing and tweaking the
| |
| | Enough already. That's fine for the big
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| look of you website, everything, was a
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| | corporations, they have huge advertising
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| waste of your precious time.Don't get me
| |
| | budgets and enough bank to finance
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| wrong, you do want the spiders to visit
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| | $10,000 per month, go in every direction
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| your website and without all the work
| |
| | optimization projects. That's fine for
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| mentioned above they wouldn't stay very
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| | those SEO firms that currently have these
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| long or come back. But remember search
| |
| | big bucks corporate clients under
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| spiders are very, very small and hopped
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| | contract. What about you and me? How do
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| up on caffeine go pills. They are faster
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| | we get our fair share of the visitors and
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| than an F-16 and make more stops in one
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| | give us a fighting chance to make a
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| hour than Santa does on Christmas Eve.
| |
| | living?The answer is "Forget everything
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| They have no time to stop and shop. Even
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| | you've read and go back to what you
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| if they did where would they carry the
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| | know!"The reason you got into your
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| plastic? They don't have any pockets or
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| | business in the first place was because
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| purses to carry a wallet. Their only job
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| | you had a product that you knew a lot
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| is to take a quick look at your site and
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| | about and had good success selling it to
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| split to the next URL in the queue. They
| |
| | the neighborhood. In fact, before you
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| are mindless robots with one
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| | mortgaged your house and spent your kids'
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| mission.Secondly, Even if you do your SEO
| |
| | first year of college tuition to get
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| job as good or better than 95% of the
| |
| | involved in the WWW you knew EVERYTHING
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| webmasters out there you still aren't
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| | about that product. You were the Guru,
|
| going to make the first page! Figure it
| |
| | the expert. I've got news for you friend,
|
| out, do the math. Between Google, MSN &
| |
| | you still are. No matter what Google
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| Yahoo there are only 30 first page spots
| |
| | says.Now all we have to do is prove it. I
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| per given keyword or phrase. That's out
| |
| | say we because from this point forward
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| of what? 6 quad trillion pages! The shear
| |
| | we're partners. You're still in charge,
|
| size of the web spun by these spiders is
| |
| | you still pay all the bills and spend all
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| staggering! MSN alone reported today it
| |
| | the profits, but together we are going to
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| has 6 billion pages of data in there
| |
| | get the word out about your great
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| "three month old" search index. Add to
| |
| | website.That's great Michael, but
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| that Google, Yahoo and AOL and, well you
| |
| | how?With a great overall marketing plan
|
| get the picture. For you or me to get to
| |
| | using today's SEO techniques coupled with
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| the first page is almost impossible. Can
| |
| | the old school marketing that you used
|
| you change the way things are? No Way
| |
| | for so many years. Add that together with
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| baby, it isn't a reflection on your
| |
| | a few new ideas and we will be back on
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| optimization work it's just the way it
| |
| | top in a few short months.First off you
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| is.To quote a true expert in the field,
| |
| | need Content! Anyone who has known me for
|
| Dean Philips". . . Because when you stop
| |
| | long knows that I believe Content is
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| to consider that Google, DMOZ and Yahoo!
| |
| | King. Even if you are a product sales
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| have millions and millions of pages in
| |
| | website with 1000's of sku's you still
|
| their directories, you'd really have a
| |
| | need good solid content to bring your
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| better chance of winning the lottery,
| |
| | customers in and keep them on your site.
|
| than getting high enough in the results
| |
| | Long enough to hear about your products
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| pages where it's going to make a
| |
| | and see your great prices. In fact if you
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| significant difference in your
| |
| | have half that many products the content
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| traffic."The answer to the second
| |
| | articles are the most important part of
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| question, "How do I get more visitors to
| |
| | the equation. Content holds the key to
|
| my website?" is a little harder to give a
| |
| | breaking free of the cocoon and making
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| definitive answer to. There are as many
| |
| | the spiders pay attention to your website
|
| opinions available as there are SEO
| |
| | again. So many good things can be said
|
| websites and so called "Experts". But the
| |
| | about content that I hardly know where to
|
| bottom line is there are ways.You have
| |
| | start.Well written product articles,
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| the tools, use themIf you are a website
| |
| | featured reviews, test drives, product
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| owner and/or you have a good webmaster
| |
| | comparisons, almost any written content
|
| you have the tools at your disposal
| |
| | will give you untold opportunities to
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| already. Most people would think that
| |
| | flood the spiders data bank with keywords
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| link exchanging is one way but it's as
| |
| | and phrases. Not just 10 words or 30
|
| old and worn out as that pair tennis
| |
| | words but hundreds of keywords and
|
| shoes you have stuffed under your bed
| |
| | phrases. Articles will help educate your
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| that your wife has been telling you to
| |
| | customers before they buy saving your
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| throw away. Paying for banner ads on
| |
| | customer service reps countless hours.
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| other "same type content" websites will
| |
| | These educated customers will come back
|
| work to some extent but the best website
| |
| | and tell their friends about your great
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| choices are usually your direct
| |
| | site. Other webmasters will hear about
|
| competitors and giving them your hard
| |
| | your website resulting in links and
|
| earned money makes no sense at all.
| |
| | possible affiliates. The benefits are
|
| Google AdSense blocks seem to be on
| |
| | endless.Discussion boards used to be the
|
| everyone website maybe that will work to
| |
| | big thing. Now, unless you have a
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| bring in some income. Maybe, but it
| |
| | tremendous amount of traffic they aren't
|
| doesn't move your stock off the shelves
| |
| | worth the time it takes to maintain.
|
| and it won't pay your employees or truck
| |
| | Blogs or weblogs on the other hand are
|
| payment. Lastly, you could try Google
| |
| | reasonably new and easy to maintain and a
|
| AdWords advertising, I know first hand
| |
| | great way to pass on information to your
|
| that it works to bring in traffic. But
| |
| | prospective customers and the search
|
| watch out, if you don't manage it right
| |
| | engines love them. In fact if you start
|
| it will get expensive quick.Heard enough?
| |
| | one, your product weblog may be the first
|
| All of those ideas at one time or another
| |
| | of its kind, I don't think I have ever
|
| were very good and a couple still work if
| |
| | seen a blog about widgets?The point is
|
| used sparingly in conjunction with a good
| |
| | you have the knowledge to make this work.
|
| overall marketing plan. The spiders have
| |
| | You don't need someone to do all the work
|
| spun this web so big and so tight that if
| |
| | you. Like Santa you just need a good
|
| you don't have a good marketing plan you
| |
| | helper. If you are not a good writer then
|
| will get stuck and lost. You simply just
| |
| | practice or hire someone who is. If you
|
| have to have a plan and find alternative
| |
| | need help getting this project started
|
| ways to attract real traffic to your
| |
| | give me a call. Just do it!Michael Klasno
|
| website. More traffic will turn into more
| |
| | is an Assisted SEO Marketing Specialist
|
| sales and that is what we all need.If you
| |
| | and CEO of Net Performance Group Inc. Net
|
| have been looking around the web for an
| |
| | Performance specializes in fishing and
|
| SEO expert to help you bail the water out
| |
| | outdoor website design and marketing.
|
| of your leaky dingy I am sure you've
| |
| |
|