| Here is a recap of the content of our
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| | return.
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| first two guidelines for getting a
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| | Unless you are independently wealthy you
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| successful business started:
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| | will need to find a source for revenue to
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| Step 1: DECIDE WHAT YOUR BUSINESS IS
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| | pay for site development and ongoing
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| GOING TO BE
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| | hosting and other incidental costs. Make
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| Step 2: CREATE A WEBSITE
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| | sure to develop open space on your
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| This article will extend the ideas for
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| | website to allow for the inclusion of
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| CREATING A WEBSITE. In the last article
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| | sold advertising once your site takes
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| we talked about the design of the site
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| | off. Always think ahead.
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| which provides a critical first
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| | Your website is something akin to a
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| impression with your visitors. Remember,
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| | canvas just waiting for a brilliant piece
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| with website design it is better to have
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| | of art to take shape. Carefully map out
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| no online presence than a lousy one.
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| | the pages you will need for your site.
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| As important as the design is, you must
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| | First, you need a homepage - then
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| convince your visitors that your site is
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| | determine what other pages you will need.
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| worth a return visit. This is typically
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| | Your homepage should accurately explain
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| done through QUALITY content throughout
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| | and summarize your websites mission. Work
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| your site.
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| | through the mission carefully to minimize
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| A quick tour through cyberspace will show
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| | words while maximizing the clarity of the
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| that there are many good looking websites
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| | purpose statement. If you are selling a
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| that contain nothing of value for their
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| | product or service your homepage needs to
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| visitors. These types of sites lack the
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| | catch your visitors attention
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| longevity needed in todays cyber savvy
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| | immediately. Dont make your visitor
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| culture. Style and substance must go hand
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| | search to discover what it is your site
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| in hand.
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| | does its a game very few will play.
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| Because content is a key to website
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| | The following is a list of common pages
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| development, you must determine whom your
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| | visitors expect in a website:
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| target audience is. If your target
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| | Contact Us
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| audience is fishermen, it would make
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| | About Us
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| little sense to include Grandma Sarahs
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| | Products
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| recipe for apple pie. It doesnt take long
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| | Services
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| to visit a variety of websites that
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| | Links
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| contain advertisements for products that
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| | These pages are often called by other
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| have nothing to do with the website. It
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| | names, but once you determine the primary
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| is also easy to find websites that
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| | categories for your home page you will
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| contain content that, while interesting,
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| | want to divide your content into
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| have little to do with the products,
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| | appropriate pages. One of the cardinal
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| goods, services or information the site
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| | rules of site development is to always
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| is expected to provide. When a website
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| | make sure your site is easy to navigate.
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| owner misses their target audience it
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| | What this means is that your visitors
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| leaves the impression that they have
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| | should be able to easily find what they
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| little skill in providing the very thing
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| | are looking for. If finding the material
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| the visitor came to the website for the
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| | they need requires a site search, you may
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| very thing you wanted them to leave with.
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| | have lost a return customer. Dont make
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| Once you decide who your target audience
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| | them search for content. On the other
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| is, you need to determine content and
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| | hand you should always provide a
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| direction for your site.
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| | prominent link back to your homepage on
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| For example, if you are selling fishing
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| | EVERY page of your site.
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| equipment, you may want to have other
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| | When you place multiple ads, images and
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| content related to fishing such as
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| | flashing text on your web pages, your
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| fishing tips or fishing locations, etc.
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| | visitor may leave confused and
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| You will want to provide content that
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| | frustrated. Keep things simple never
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| will keep your visitors coming back for
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| | over produce a webpage and make your
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| more.
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| | content easy to read. A key component to
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| Many site builders have discovered a
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| | this objective is to maintain a
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| message board to be an effective tool for
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| | consistent and universally utilized font
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| bringing likeminded consumers together.
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| | such as Arial or Times New Roman. Little
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| You can make this happen on your website
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| | known fonts may not display correctly for
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| with very little time commitment
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| | all visitors and may provide further
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| required. Whatever the focus of your
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| | frustration.
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| website, the message board should operate
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| | BE SURE there are no spelling errors
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| with a similar focus. This can provide an
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| | anywhere on your site! Spelling mistakes
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| additional tool to drive visitors back to
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| | make a website look very unprofessional.
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| your site.
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| | It doesnt take long to load the content
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| Visitors can be consumers of either
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| | onto a word processor to check for common
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| products or information. If you are
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| | mistakes in both spelling and grammar.
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| effectively catering to their
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| | Having someone proof your pages can also
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| informational needs you can still derive
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| | add to the professional objectives you
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| a financial return by providing links to
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| | desire.
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| shopping resources that may benefit the
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| | Should you require assistance in devising
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| visitor. It is also possible to create a
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| | quality content for your site, you may
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| specialty shop of your own that caters to
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| | want to consider hiring a freelance
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| a specific segment of fishermen. If you
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| | writer to assist in content development.
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| dont want to develop your own shop, you
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| | It will be well worth the investment!
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| can link with existing outlets that
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| | When developing content for your website,
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| provide a financial return for every sale
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| | keep in mind that your text should be as
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| directed from your site. You may not get
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| | search engine friendly as possible. We
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| rich from this approach, but it provides
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| | will talk more about this in Part 4.
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| an added benefit for your visitor and may
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| | Please look for Part 4 of Building Your
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| be another means of encouraging their
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| | Way to Online Success.
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