| There you are! You're standing at the
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| | people to sign up on this list if I'm
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| microphone, guitar in hand. You look to
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| | starting from scratch?"
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| your right: Your keyboard player gives
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| |
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| you a nod. To your left, the bass player
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| | First of all, I don't believe that any
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| looks back at the drummer. The drummer
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| | band starts from scratch! The reason that
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| starts clicking off the first song. You
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| | you got the band together is because
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| turn around to face the crowd that has
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| | someone liked your music! From there,
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| come just to see you!
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| | it's word of mouth. Let everyone know
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|
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| | about your next gig, where it will be,
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| There they are, just waiting to hear
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| | what time, the cost (if any), etc. You
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| your unique stylings and rythmic
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| | will get people there. At the gig, have a
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| interpretations of life. Yep..... All
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| | friend hold a signup sheet for your
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| four of them. Your girlfriend, your
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| | mailing list. Get their first name, last
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| drummer's wife, your bassist's dad and
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| | name, and email address. There's you
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| that other guy that shows up faithfully!
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| | first email list.
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|
| |
| |
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| What's going on? Our music rocks. Our
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| | The next day (or that night), make sure
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| images works. Our market audience is
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| | you send out an email to them, thanking
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| huge! Where are all the people?
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| | them for coming out to the gig and
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|
| |
| | thanking them for signing up on your
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| The Basics of Marketing
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| | mailing list. Also mention any upcoming
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|
| |
| | gigs that you are going to have.
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| Let me share a few simple things that
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| |
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| you can do to build a fan base:
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| | There is the key. Always keep your fans
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|
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| | informed on where you're playing in the
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| First of all, your band is a business.
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| | future. And always give them enough time
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| You're probably thinking, "If it's a
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| | to plan ahead. If you have a gig on a
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| business, then where's the money?" Well,
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| | weekend (Fri. or Sat.), I would suggest
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| that will come. This article isn't going
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| | sending them an email on Monday or
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| to teach you how to get rich in a band,
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| | Tuesday. That way, they have time to plan
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| just to help you build a good fan base.
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| | for the upcoming weekend and it's not to
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| Anyway, back to the business. Treat your
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| | early for them to forget.
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| band like a business and your fans are
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| |
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| the customers. Once you have that
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| | You may think about upgrading to an
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| mindset, you'll start getting the
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| | online mailing list. Fans can submit
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| picture.
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| | their info to a form online and they're
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|
| |
| | automatically signed up. All you have to
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| Now, every business has a main goal. To
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| | do is send your message out and everyone
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| Make Money! The way a business makes
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| | on the list will get it.
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| money is to sell a product or service.
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| What's your product or service? Your
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| | After awhile, you'll have more and more
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| music. How do you sell it? A service that
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| | people on your list. As your list grows,
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| you sell is your live performance. People
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| | your shows will grow, and you will
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| pay fee (cover charge or ticket) to hear
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| | produce more sales. Your business will
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| you play. You would get a percentage of
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| | grow.
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| sales from the venue you're playing at
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| (or whatever other agreement you have
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| | A few resources you might look at are:
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| made). People will also pay for your
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| | - this site was created for bands
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| product, whether it be an album, tshirt,
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| | initially. It provides a free profile
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| stickers, etc. Now, you've established
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| | page where fans can play your music, and
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| what you're selling, what's next.
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| | learn more about your band. Sign up for
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|
| |
| | free at
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| Businesses strive to drive traffic to
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| | GigMinder - MySpace Edition - if you're
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| their store (or website, phone, etc.)
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| | on MySpace, there is a tool that I
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| Bands strive to get people to their gigs!
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| | created that is actually an automated
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| this is where Marketing comes in. One of
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| | mailing list that will automatically
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| the simplest ways to get people to come
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| | email the upcoming weeks performances to
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| is to build a list and utilize that list.
| |
| | your fans every Monday. Sign up for free
|
|
| |
| | at
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| Many businesses will offer free gifts
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| | is a company that was started in June,
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| for filling out surveys. They'll even ask
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| | 2006 with a simple automated mailing list
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| if you'd like to receive free coupons in
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| | program called GigMinder. GigMinder was
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| the mail and get their lists that way.
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| | created for a musician friend and was
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| Bands can do the same. One of the most
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| | used to remind fans of upcoming gigs for
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| effective lists that a band can use is an
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| | the coming week. has made this tool
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| eMailing list. Fans, sign up on your
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| | available for all bands and fans to use
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| mailing list to learn more about you and
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| | for free. is planning on creating many
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| receive updates about what's going on
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| | more tools to assist bands in aiding in
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| with your group.
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| | their everyday promotional and management
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|
| |
| | chores.
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| "That's great, but where do I find the
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| |
|
