| Starting an online business, building a list, or | | | | offer -- to encourage them to subscribe to your list, |
| introducing a new product to the market is a lot like | | | | or buy your product. |
| fishing. | | | | You will definitely want to do a bit of research first |
| When you go fishing, your goal is to catch fish, right? | | | | to see what types of information or products are of |
| Just like list-building, where your goal is to catch | | | | interest, just like fishermen (and women) check to |
| subscribers. And the hooks and bait? Those are your | | | | see what the fish are biting on this season. And then |
| landing pages, opt-in forms and free thank you gifts. | | | | you'll test your own offerings. No fish biting? Then |
| When you go fishing, you don't just drop an empty | | | | you'll change your location, your tactics or your lure. |
| hook into the water and hope it catches on a fin or | | | | Then you write your landing pages and offer a |
| something as a fish swims past. No! You put some | | | | relevant and valuable free gift (just like you would |
| bait on the hook, or use different types of lures to | | | | select a bait or lure and attach it to your line). And |
| attract fish. | | | | you make your landing pages live on the internet |
| And you don't put just one hook into the water and | | | | (throw them into the water) for people to find. |
| call it good. You put many fishing lines in the lake, | | | | As you think about list-building this way, the reasons |
| each offering something a bit different. You might | | | | for using multiple, targeted landing pages becomes so |
| use hooks with worms, some with leeches, and | | | | very obvious. |
| some with minnows. You might also try smelt and | | | | When you use many different landing pages, each |
| powerbait on other hooks. | | | | with a different focus or slant on the material, you |
| You will let some of your lines sit quietly in the water. | | | | have a much better chance that more people will be |
| And while those will entice one type of fish, you | | | | able to find you. After all, people are out there |
| won't stop there. You'll put flashy lures on other lines | | | | searching for products and services just like yours, |
| and troll the lake or cast them over and over into | | | | and they are using a wide variety of search terms to |
| the water, hoping to get a different fish's attention. | | | | describe what they want to find. |
| The result? You will probably catch a whole lot more | | | | Unlike fishing, there are no restrictions to the number |
| fish with multiple lines and different types of bait than | | | | of lines you can have in the water at any time, what |
| you would have if you had used just one line at a | | | | bait you can use, or the number of fish you can |
| time, or multiple lines with the same type of bait. | | | | catch each day. |
| The same is true for list-building. | | | | You are limited only by the speed of your research, |
| Fishing Strategies Work for List-Building, Too! | | | | the accuracy of your targeted offers, and how fast |
| You want to have multiple landing pages out there in | | | | you can create your landing pages and get them live |
| the waters of the internet, each offering a different | | | | on the internet. |
| bait or ethical bribe to get people to bite on your | | | | |