| Last month I flew to a remote river in Iceland | | | | my fishing line), so the market doesn't always do |
| (Vatnsdalsá River) to fly fish for Atlantic | | | | what you expect. You have to think, act and react |
| salmon. This exclusive group got together to fish on | | | | to conditions and learn how to catch your fish or |
| one of the best fly fishing rivers in the world. | | | | your customer. |
| In the remote wilderness and open space - I got | | | | You get the thrill of the chase and the exhilaration of |
| amazing clarity and insight into deciding to start, | | | | the sale, knowing you've done a good thing and |
| starting and succeeding with a home based business. | | | | helped someone with a valuable product or service. |
| When you are in such a remote place (we drove 3 | | | | And as you succeed you can afford to give more to |
| hours North of Reykjavik to this river) you soon | | | | your favorite charities and help other people. |
| leave the pace and hustle of modern city living | | | | As a fisherman or woman you have to learn to be |
| behind. Staying in a farmhouse right by the river and | | | | patient. You have to become attuned to your |
| going out to fish the wild salmon (it's catch and | | | | surroundings and understand the habits of your prey |
| release so no fish were harmed) provided me with | | | | - the fish. |
| three unique experiences. | | | | As a businessman or woman you also need patience |
| 1. I was privileged to be able to go and experience | | | | and do your homework on your market. You also |
| another part of the world where the modern world | | | | need to get inside the head of your potential buyer |
| has not yet penetrated to any significant degree. | | | | and understand the habits, needs and wants of your |
| 2. It was an awesome experience to be waist deep | | | | market. |
| in a cold, fast flowing river communing with nature | | | | In Iceland, I was fortunate to have the help of |
| and doing battle with the salmon. | | | | experienced guides. Successful fishermen who know |
| 3. I had lots of time to calmly think about life, the | | | | the water, know the fish and are masters of fishing |
| universe and everything with none of the usual daily | | | | technique. Without their help I would not have caught |
| pressures we face! | | | | the fish I did. |
| Starting a business is also an adventure! | | | | In the same way you need a business mentor. |
| You get a chance to experience what most people | | | | Someone who can help you learn the business |
| never will...the thrill of building your own business and | | | | techniques that will help you in the marketplace. The |
| growing it to a successful enterprise that can provide | | | | parallels are very close. There's a "right way" to learn |
| you with time and financial freedom. Freedom to go | | | | your hobby or pastime and there's a "right way" to |
| salmon fish in Iceland if you wish! | | | | start a business. |
| You get a chance to battle with your competition as | | | | Make sure you get help from a "master" in whatever |
| I battled the salmon and the river. Just as the salmon | | | | area of leisure or work you choose to spend time on. |
| didn't always do what I expected (like jumping over | | | | |