| Writing articles for distribution has been done for | | | | mistake. |
| years both online and offline. It is a very effective | | | | Having done that, you then need to include a brief bit |
| way of increasing your client base, establishing you | | | | that explains what the article is about. This |
| and your company as experts in your field, and online | | | | information is mostly for human readers and gives |
| it can drive a lot of traffic to your website if done | | | | them instant information about your article and its |
| correctly. That however is the key to success with | | | | possible value to them. What is essential here is that |
| article distribution - doing it correctly. Unfortunately, | | | | your title gives them a clear understanding of what |
| far too many people make far too many simple | | | | your article is about and how it will help them reach |
| mistakes that result in very poor performance from | | | | their goals more quickly and easily. |
| the articles. | | | | Let's take a quick look at a poor article title and how |
| In order for your article to perform its magic for you, | | | | it can be fixed up and made more effective. Since I |
| you need it to be picked up and republished by as | | | | enjoy fishing, I'll use that field for the example. Let's |
| many people as possible. Sure you can simply crank | | | | imagine that you own an online tackle shop and want |
| out a generic article and toss it into an article | | | | to get more customers buying your fishing lures. So |
| directory and leave it at that. That will end up with | | | | you write up an article that explains how choosing |
| your article being redistributed and picked up by | | | | the right lure for the conditions and the type of |
| some sites and ezine publishers. However, 'some | | | | fishing can make all the difference. For such an article |
| sites' and 'some ezine publishers' should not be good | | | | a bad title would be: |
| enough for you. You want maximum distribution and | | | | Bad title: How to catch more fish |
| maximum republication. To have that happen, you | | | | Notice how there is no mention of fishing lures in the |
| need to get people's attention. Getting people's | | | | title, and how many different things can help you |
| attention is the job of your article title. | | | | catch more fish? Hundreds. But your article is about |
| Because of the way article directories work people | | | | fishing lures. This can be made so much better with |
| looking for content, such as your articles, are first | | | | very little effort. For example: |
| shown article titles, and based on that they must | | | | Better title: Best Bass fishing Lures - Why choosing |
| decide if it is worth their time to click and read the | | | | the wrong bass lure can ruin your fishing trip |
| article to see if they really want to use the article. | | | | Better title: Fishing lures for trout - Your grandpa's |
| This means that the more accurate and informative | | | | secret trout hook still catches your daily limit |
| your headline is, the more likely they are to click | | | | Both better titles start off with essential keyword |
| through and review your article. | | | | phrases "Best bass fishing lures" and "fishing lures for |
| So, how do you make a headline that will attract | | | | trout". This will ensure they show up when people |
| people's attention and get them interested enough in | | | | search for information on those topics. The second |
| your articles to actually read them and then choose | | | | portion of both titles gives very clear information |
| to republish them? It is really simple, and only takes a | | | | about what the reader will learn and gain from the |
| moment of thought. Because article directory | | | | articles. |
| searches are keyword based (as is any search | | | | Put this simple process to work when you write your |
| engine), you want to include your most important | | | | articles and you will very quickly see improved results |
| keywords near the start of your headline. This will | | | | as your articles get picked up and republished by |
| ensure that your article will show up when people | | | | more people. Of course your article content must |
| search for articles on your topic. You would be | | | | provide useful quality information as well, but that is a |
| surprised how many people don't include any | | | | subject for another article. |
| keywords in their titles at all. This is a MAJOR | | | | |