| A study performed in 2007 by RBFF revealed that | | | | idea of deep sea fishing trips for those who cannot |
| people are more likely to choose boat fishing rather | | | | afford to purchase their own boat would also appeal |
| than fishing or boating as a separate form of | | | | to a niche market. |
| recreation. | | | | So not only is their a market to sell boats as well as |
| The study was based on 3 categories, Boater, Angler | | | | fishing equipment, there is also a market to promote |
| and Boating Angler. | | | | deep sea fishing trips. |
| The study showed that people are more attracted | | | | Most anglers today will tell you that they were first |
| to the idea of boat fishing rather than fishing only. | | | | introduced to fishing around the age of 8 to 9 and |
| The study also revealed that people are more likely | | | | generally through family members. They said they |
| to buy a boat to fish rather than buying a boat just | | | | would be more likely take up fishing if their friends |
| for recreation purposes. | | | | had the same interest. |
| The study revealed that fishermen who do not | | | | Children today who are interested in fishing probably |
| currently own a boat are actively looking around to | | | | own their own fishing rod and are aware of which |
| buy one and the purchase is likely to happen within | | | | bait and weights to use. They likely head off down |
| the next 12 months. | | | | the local river with their friends for a fun day of |
| Those who boat fish are also more likely to have a | | | | fishing. |
| different perspective on the environment rather than | | | | It is of course highly unlikely they can afford to buy |
| those who just fish or own a boat for general | | | | their own boat, but the idea of going on a deep sea |
| recreation. | | | | fishing trip will greatly appeal to them. |
| The study showed that fishing motivates people to | | | | You do not need to be an experienced fisherman to |
| get out on the water in a boat and that more than | | | | take a deep sea fishing trip nor do you need to fork |
| half of all boats sold, are bought for deep sea fishing. | | | | out the cost of purchasing the equipment needed to |
| The idea of the study was to reveal which market | | | | take a trip. |
| would be better promoted. Boating or Fishing, | | | | A large percentage of day trip fishing boats provide |
| however, the study revealed that there was a | | | | all the equipment you need as well as having |
| greater market for Boat Fishing as people who like to | | | | experience to hand for those who are not familiar |
| fish are more likely to buy a boat to go fresh or sea | | | | with deep sea fishing. |
| water fishing. | | | | Generally you can take a trip any time of year, day |
| Although these statistics revealed that boat fishing is | | | | or night, as long as the trip co-ordinators provide this |
| more popular, not everyone can afford to purchase a | | | | service. |
| boat, therefore, alternatives such as taking a deep | | | | So for you fishermen out there who love the idea of |
| sea fishing trip is also highly appealing. | | | | boat fishing yet cannot afford your own boat, there |
| Statistics show that people like the idea of jumping in | | | | is still an alternative option for you. Take a deep sea |
| a boat and going deep sea fishing, especially if you | | | | fishing trip. |
| are already a fisherman, therefore, promoting the | | | | |